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Would you like to benefit from online access to your DRTV results wherever
& whenever you choose?
Would
you like to know which channels, spots or programmes generate the most
cost-effective response?
Would
you like to know that all your budgeted airtime is being delivered by each TV
station?
ARMADA
Armada
is a bespoke DRTV software package that has been specifically designed by
Armada Media Solutions Ltd. Armada provides essential in-depth analysis of DRTV
advertising, ensuring that every pound spent is accountable.
Armada
can analyse DRTV campaigns using either multiple telephone numbers or 1 'golden'
phone number, using a statistical spot-matching technique.
BARB
viewing figures and advertiser's response data are loaded into the software for
analysis.
Armada
can interpret the performance of all channels and all programmes within
a campaign, highlighting which are the most responsive and cost-effective.
Day
of week and Dayparts by individual channels can also be analysed to provide the
most cost-efficient time to advertise.
Armada
also provides detailed budget reconciliations, showing how much airtime
is actually delivered from each station and where payback is due.
All
of these results can be viewed through on-screen user-friendly reports.
And
all this is available on-line from your own desktop, through the use of secure
log-ins and passwords. This allows Armada to act as your own bespoke
analysis tool, with all data remaining totally secure & confidential.
Armada
will ensure that your DRTV investment is transparent and your airtime fully
accountable.
Contact us now
to discuss how Armada can benefit your DRTV campaigns, or
request more info via
the website.
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